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Ready to connect?
Whether you’re looking for support, curious about what we do or just want to start a conversation, reach out!
AEP was founded in Sweden by a group of friends who studied sport and exercise psychology together and noticed that the gaming world, where millions of young people spend enormous amounts of time, had almost no access to the kind of psychological help that athletes in other sports take for granted. So we set out to become the support we knew so many people needed and deserved.
Today we work where sport psychology, esports and gaming culture meet, with players, teams, leaders, parents, schools, researchers, event organizers and communities, in Sweden and internationally. We offer consulting, community initiatives, school lectures and social impact projects, and we show up where gamers are, with booths, panels and workshops. It’s not only for the pros, either. It’s for anyone who wants to grow as a player and a person, find a healthier balance between gaming and the rest of life, or work out what comes next when a chapter in gaming ends.
Everything we do is grounded in research and evidence-based practice. We believe that performance and well-being belong together, that gaming, done right, can build focus, resilience, identity and community, and that everyone in and around the gaming world deserves qualified professionals, not just well-meaning advice.
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AEP is actively connected to the wider sport psychology research community, not just as practitioners but as contributors. We have presented at several academic conferences and professional events, helping establish gaming and esports as a serious and legitimate area of study within the field. Our paper on athlete transitions in esports was recognized with the prize for best study in the Scandinavian Journal of Sport and Exercise Psychology. Staying current with research is how we make sure that what we bring to players, teams and communities makes a real difference.
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All AEP members hold a university degree in sport and performance psychology, most of us a master’s, and some of us hold or are completing a PhD. We bring hands-on experience from working with players, teams and organizations across many games, competitive levels and communities, including some of the biggest esports events and LAN finals in the world, where together we have met thousands of players, fans and gamers.
What makes us stronger as a team is that each of us brings a different area of expertise, from performance consulting and research to leadership, inclusion and community work. We support and complement each other, so when you work with AEP you get more than one person in your corner. You get the knowledge and experience of the whole team behind you.
AEPs together strong!
Ready to connect?
Whether you’re looking for support, curious about what we do or just want to start a conversation, reach out!
Send us a mail through the button below and we will get back to you as soon as possible!